overt price competition - определение. Что такое overt price competition
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Что (кто) такое overt price competition - определение

COMMERCIAL COMPETITION CHARACTERIZED BY THE REPEATED CUTTING OF PRICES BELOW THOSE OF COMPETITORS
Price wars; Price competition; Fare war

price war         
(price wars)
If competing companies are involved in a price war, they each try to gain an advantage by lowering their prices as much as possible in order to sell more of their products and damage their competitors financially. (BUSINESS)
A vicious price war between manufacturers has cut margins to the bone.
N-COUNT
seller's market         
  • Airlines competing for Europe-Japan passenger flight market: Swiss and SAS
  • The printing equipment company [[American Type Founders]] explicitly states in its 1923 manual that its goal is to 'discourage unhealthy competition' in the printing industry.
RIVALRY BETWEEN FIRMS; ABILITY OF COMPANIES TO TAKE EACH OTHERS' MARKET SHARE IN A GIVEN MARKET
Competition (companies); Competitive market; Buyer's market; Seller's market; Economic competition; Competetiveness; Market competition; Competitivity; Cost competitive; Competitive Market; Competitive markets; Competitive Markets; Competitive economy; Competitiveness
When there is a seller's market for a particular product, there are fewer of the products for sale than people who want to buy them, so buyers have little choice and prices go up. (BUSINESS)
N-SING
Competition (economics)         
  • Airlines competing for Europe-Japan passenger flight market: Swiss and SAS
  • The printing equipment company [[American Type Founders]] explicitly states in its 1923 manual that its goal is to 'discourage unhealthy competition' in the printing industry.
RIVALRY BETWEEN FIRMS; ABILITY OF COMPANIES TO TAKE EACH OTHERS' MARKET SHARE IN A GIVEN MARKET
Competition (companies); Competitive market; Buyer's market; Seller's market; Economic competition; Competetiveness; Market competition; Competitivity; Cost competitive; Competitive Market; Competitive markets; Competitive Markets; Competitive economy; Competitiveness
In economics, competition is a scenario where different economic firmsThis article follows the general economic convention of referring to all actors as firms; examples in include individuals and brands or divisions within the same (legal) firm. are in contention to obtain goods that are limited by varying the elements of the marketing mix: price, product, promotion and place.

Википедия

Price war

Price war is "commercial competition characterized by the repeated cutting of prices below those of competitors". One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions starts. In the short term, price wars are good for buyers, who can take advantage of lower prices. Often they are not good for the companies involved because the lower prices reduce profit margins and can threaten their survival.

In the medium to long term, price wars can be good for the dominant firms in the industry. Typically, the smaller, more marginal firms cannot compete and must close. The remaining firms absorb the market share of those that have closed. The real losers, then, are the marginal firms and their investors. In the long term, the consumer may lose too. With fewer firms in the industry, prices tend to increase, sometimes higher than before the price war started.